Red Dot Digital Media Teams with Spinitar to Rebuild Audio/Video Infrastructure at Hawaii’s Turtle Bay Resort

by Apr 28, 2022BrightSign, Corporate Design, Partnerships, Reseller Partner

Project Was a Key Element of an Extensive Remodel at the Popular Resort on the Island of Oahu

Turtle Bay Resort performed an extensive remodel of its entire property in 2021. This broad scope of work encompassed an extensive rebuild of its entire audio/video infrastructure, including a new audio system installed around the entire hotel, both inside and outside. New control system programmed to accept multiple sources (BGM, USB audio, and live microphones and stage equipment) and configured to direct audio to up to 18 different zones at once or individual zones based on needs. One of the most important elements of the project was reimagining how guests discover points of interest and activities in and around the resort.

One of Turtle Bay’s key goals for the renovation was to prominently market resort activities to guests as they enter the property, as well as provide an elegant wayfinding solution to acquaint visitors with the resort. To achieve this, Spinitar engaged Red Dot Digital Media to design a pair of interactive wayfinding displays centrally located in the main resort lobby. Red Dot developed a multi-layered interactive experience that invites guests to engage with the displays to learn more about the property and plan activities during their stay.

The vertically oriented displays feature an attract loop of video content giving a quick visual of local scenery and nearby activities. Guests can interrupt the attract loop by selecting from a trio of touch-interactive on-screen buttons to view a detailed resort map, a map of the entire island, and a daily weather & surf report.


Perhaps the most creative aspect of the displays is the use of eight activity “bubbles” that float across the screen, each circular graphic corresponding to a different island activity. When a guest taps an activity of interest, they’re taken to an informative screen with a collection of relevant still images, text and video content that introduces them to the activity they selected. The guest also has the option of scanning a QR code to view additional information and book activities directly on their phones.

Turtle Bay personnel can easily update on-screen content via a custom Google Sheets interface. Almost every element of the presentation can be updated on demand, including the maps, images, video content, text, QR codes and even the border color surrounding the interactive bubbles.

The interactive wayfinding displays were an important element of a much broader scope of work that encompassed the entire property. Lead integrator Spinitar was charged with approaching this extensive overhaul in a way that hid the project’s technical complexities from view to preserve the beauty of the property. This meant accommodating multiple long-distance runs in varying ground conditions, with careful attention to ensure all AV equipment was properly weatherproofed. Once completed, this powerful new AV network met the resort’s need to implement a robust, future-proofed AV network that delivers rich content at key guest touchpoints.


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