Halo DTLA

Halo DTLA is a unique dining destination located atop Bunker Hill in Downtown Los Angeles (DTLA)

February 27, 2023 – Halo DTLA is a unique dining destination located atop Bunker Hill in Downtown Los Angeles (DTLA). The center offers a curated collection of dining experiences, intermixed with art exhibits and other cultural attractions.

Developers of the newly opened mall wanted to utilize a directory for finding shops, restaurants and other key landmarks. To that end, Red Dot Digital Media and LightWerks teamed up to create a series of five touch-interactive wayfinding kiosks located throughout the property.

Rather than deploy standard-format kiosks that are increasingly commonplace in public spaces, the team designed slender kiosks incorporating 37-inch slim DynaScan High Brightness Displays with custom interactive touch overlays driven by BrightSign media players using Carousel’s CMS software. Encased in brushed stainless steel, the minimalist, sleek look of the kiosks is the perfect complement to the design aesthetic of businesses and common areas that comprise Halo DTLA.

“The unique design of the kiosks called for a content solution optimized for this unconventional form factor, and that delivered a rewarding user experience. Red Dot was the ideal partner in that they knew the BrightSign ecosystem inside and out, and delivered beautiful content that perfectly complements the industrial design of the kiosks.”

 – Mariel Waller, Marketing Manager
at LightWerks

Using the Carousel CMS and custom HTML programming, Red Dot created a library of engaging, interactive wayfinding content to help visitors locate information about the various restaurants, outdoor spaces, shops and services located throughout Halo DTLA. When idle, the kiosks display messaging and information about upcoming events. Once visitors engage with the kiosk, they have the opportunity to explore a dedicated events page which lists all upcoming events, or they can select a specific dining, shop or service location and the wayfinder will display the location of that business on a map. These multi-level maps display location information, as well as an image, description and hours of operation for each business.

The kiosks also offer a quick-access directory where businesses can be accessed by category. Red Dot created an intuitive user interface so Halo DTLA personnel can easily update tenant details by simply entering information into a master Google sheet that houses relevant data about each business within the complex.

“Halo DTLA isn’t just a destination, it’s an experience. From the curated roster of tenants to the fashion-forward design of the space, we knew we needed to develop content to create an experience that reflects that same energy, and that respected the design intent of the project.”

– Darryl Kuder, President
of Red Dot Digital Media